Understand & Reduce your Bounce Rate – Checklist to Improve
I came in, I read and I left is the most common definition of the bounce rate and what does it mean exactly? Everyone has a website to promote their brand, business, products, or services. Why do people should visit your website? The question might be simple but it has a lot of meaning behind it.
What is the bounce rate?
The bounce rate is the metric where the percentage of people who landed on your website and do completely nothing on the page they entered. If the Google Analytics server doesn’t receive any trigger from the visitor that means if people don’t click on the menu item, read more or any other internal links on the page the bounce rate is calculated.
Do you know? The bounce rate is the metric that defines the quality of your website.
Bounce rate = Total number of one-page visit divided by the total number of entries to a website.
Are your visitors strolling around, or they bouncing right off from your page?
High bounce rate indicates that the website visitors aren’t looking for the content to read and if your primary target is to attract and convert website visitors into highly qualified leads then a high bounce is scary stuff for marketers and sales team.
Reasons to have for high bounce rate:
- The quality of the webpage is very low and if visitors don’t find any engagement with the site
- Your targeted audience doesn’t match with your website and nothing to engage with
- People engage with the right information and if the visitor doesn’t find any, they will leave the website immediately
- Bored content with the sales pitch. Give values to the people through crisp content and later they will be your regular customer for sure.
High Bounce Isn’t Always Bad
The bounce rate in the range of 26 to 40 percent is excellent.
The bounce rate in the range of 41 to 55 is average
The bounce rate in the range of 56 to 70 is higher than average but may not be an issue depends on your website.
Anything over 70 percent is a disappointing one and you should fix it soon.
To increase your bounce rate, check out the things below and make the changes on your site
- Optimize your page load time.
- Content should be neatly formatted with headers, subheadings, bullet points, and relevant images.
- Don’t use too much of banner ads in your site and use the sidebar widget properly
- Relevancy is the key to conversion. What do you want to say? What they’re interested in? The answers should be clear for the above questions.
- Include a single, relevant call to action in your website pages.
- Proper optimizing the internal linking structure. Don’t give links for so many words and it causes all kinds of readability issues
- Optimize for mobile use
- Navigate your audience properly and make it simple
- Choose the right keywords to match your content
How to check the bounce rate:
- Login to Google Analytics
- From the left panel click Audience-overview
- You can view the bounce rate of your website
Find out the proper flow of users & exit rates on your website to fix the high bounce rate issue.
- From the left panel go to Audience – User Flow or go to Behavior – Behavior flow and find out the interactions and flow of users from starting pages to your destination page
- From the left panel go to Behavior – Overview and identify the Average time on page, bounce rate, exit rate, page views, and unique page views.
According to SEMrush, the 4th important ranking factor on SERPs is the bounce rate. Improving a bounce rate leads to more engaged audiences and more conversions. There are different types of segments in Google Analytics that measure the exact problem of the high bounce rate. That we will see in a detailed YouTube Video. Subscribe my channel here – https://www.youtube.com/channel/UCVVFuscZsaZdsdeIpFkRwOg